You deserve a profitable farm.

Farms are critical to food security & conservation of the environment while small businesses are the backbone of our economy – they need to be financially sustainable to serve future generations.

I help farms and online businesses systemize bookkeeping, optimize cash flow, and increase profitability so they can survive and thrive.

Save Time

Have More Money

Be Confident

Life is too short to push paper and get no results.

Are you frustrated that you STILL can’t make sense of your numbers after taking multiple business classes?

Maybe your receipts are in a shoebox and you can’t find the time or energy to figure out how to organize them?

Are you confused about the “profit” they say is on your taxes but you have no money in the bank to show for it?

Maybe, like many small business owners, you are disappointed that your business can’t pay you a fair wage no matter how hard you work?

It doesn’t have to be that way.  You deserve more.


What would happen?


You would quit messing around with shoeboxes of paper and, instead, would use automation to enter your sales & receipts into your books and save time.


You would gain clarity from the up-to-date data + having the systems & processes in place to effectively use it to make good business decisions. 


Your informed business decisions will positively impact your business as you reduce expenses, streamline your business, and grow your profits.

You are not alone.

Like you, I own a farm and have an e-commerce store.  I sell online, at farmer’s markets, and offer home delivery.

You work hard & you have no time to mess around.  Me too.

Would you like to cut your daily bookkeeping routine to 5 minutes a day?  I did by automating my bookkeeping and eliminating redundant paperwork.

Advanced Certification as a Quickbooks Online Pro-Advisor means I am one of the elite few with specialized skills to help you with advanced automation so you can save time too.

I can help.

Any accountant or bookkeeper can do your taxes or reconcile your books, but how many help you learn to use your data to increase the profitability and efficiency of your business?  That’s what I do. 

As one of the select few globally to receive Advanced Certification as a Profit First Professional, I am trained and certified by the Profit First Professionals organization to guide business owners and entrepreneurs in optimizing their cash flow & maximizing their profits using the Profit First method outlined in the book Profit First by Mike Michalowicz.

What is Profit First?

In case you are not familiar with the Profit First concept yet, it is a cash flow management method developed and documented by business author Mike Michalowicz.

Nearly immediately after its introduction, Profit First became the most popular book of all time on how to systematically (and easily) grow profits in any business – with good reason!

It has been a Game-Changer for our farm.  Immediately after opening our Income account, my stress level dramatically dropped because I no longer needed to do mental math to see if my sales were on target to pay our bills.  My focus shifted to sales, marketing & automation.

You can have the core chapters of the book for FREE and get started right away on the path to permanent profitability.

Profit First by Mike Michalowicz Core Chapters

What my clients say …

For years, we’ve been fumbling through Quickbooks and not gleaning any good information back. Shelly teaches us how to enter useful data so we can make informed business decisions, rather than acting from the gut.

Jen & Greg Montgomery
Blackberry Meadows Farm, PA

Can you really afford to keep messing around?

How much time are you wasting because you don’t have systems & processes?
How much money are you losing because you don’t know where your cash is going?
How much sleep are you losing because you are worried about money?

My Promise to You

The profitability of your farm matters to me.

Conserving food production capacity, food production skills, food security, and the environment is my deepest passion.

The size & scale of your farm, full-time or side-hustle, new or multi-generation do not matter – building profitable businesses that will conserve our valuable resources for the future matters a lot.

Are you ready to get started?

Shelly Oswald

Not sure where to start?

It’s time to stop messing around.
Get in touch.

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